Maker's videoSamsung US · 30 Oct 2026
Samsung SSD Brand Campaign | Choose the Sure Thing
Against the record
Ballie, from Samsung, is at stage 1 of 5 on our ladder: demo only. Shown in videos or staged events; no units with customers. The latest milestone on its record is from 9 April 2025: Samsung said Ballie would use Google's Gemini AI and would go on sale in the US and Korea in summer 2025.
This video comes from the maker's own channel, and makers show their robots at their best. The stage above comes from dated public records, not from the video.
From the video's description
Samsung SSD’s global brand campaign, “Choose the Sure Thing,” comes to life across iconic OOH landmarks around the world. This mash-up video captures the campaign in New York, London, and Hong Kong, showcasing Samsung SSD as “The Sure Thing” — a trusted storage solution built to deliver reliable performance and protect what matters most, beyond simply storing data. #SSD #PSSD #Choosethesurething #SamsungSSD
Written by Samsung US on YouTube.
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